Building your SEO blueprint
With our comprehensive approach, we not only optimise your site for technical SEO but also for your target audience. Our Audit and Consultation service is a deep dive into your current SEO performance, diagnosing all parts of your website that require fixes. By conducting a thorough analysis of your site’s content and keyword targeting, we identify opportunities to create new, engaging content that resonates with your target audience and helps drive organic traffic to your site. With the information gathered from the audit, we provide you with an actionable blueprint on how to improve your website’s SEO performance.
There are two layers of service available to you as part of the consultation.
We’ll evaluate your website’s onsite elements, backlinks, keyword targeting, and content. After conducting a thorough analysis, we’ll provide you with a detailed report on the areas that require the most attention and offer practical solutions in a user-friendly format. Our primary objective is to optimise your site for Google, ensure its crawlability, target the right keywords, and safeguard it from penalties.
Wave 2 (optional)
The second wave of our work adds an additional layer of detail to the initial assessment. We’ll tailor our analysis to your site’s specific needs, expanding on the initial assessment to provide a more comprehensive keyword analysis, keyword mapping, backlink audit, content planning, and more. By scheduling this second phase after the first wave, we have the flexibility to allocate all resources towards addressing any significant issues uncovered during the initial evaluation, maximising the impact of your investment.
We’ll evaluate your existing keyword rankings and important pages before pinpointing appropriate, business-related keywords to concentrate on. By examining the search queries that your competitors are ranking for, but you are not, we can recognise potential keyword opportunities.
Technical SEO auditing
You’ll receive a thorough, step-by-step, and easily actionable technical analysis of the most pressing issues preventing your site from ranking. Our team will conduct a customised analysis that specifically targets your website. We will manually scrutinise the technical aspects of your site to ensure that it meets Google’s guidelines and is optimised for search engine success.We’ll provide detailed analysis and checks on:
- Keyword cannibalisation analysis
- Schema markup
- Page architecture
- Speed optimisation
- Server Log Analysis
- Meta data analysis
- Internal Linking
- Image/video alt tag attribution
- CTR optimisation
- Link sculpting
- Index management
- Keyword targeting
- Mobile optimisation
- Content optimisation
- Redirect chains
- 4XX errors
Backlink health check
During the first wave, we’ll conduct a Backlink Health Check to ensure that your website’s backlink profile is not impeding your ranking progress.